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PureMarket -
Ecommerce Success

Driving Sales & Engagement for Leoth through Meta and Snapchat AdsDriving Sales & Engagement for Leoth through Meta and Snapchat AdsDriving Sales & Engagement for Leoth through Meta and Snapchat AdsDriving Sales & Engagement for Leoth through Meta and Snapchat Ads

Client Overview

PureMarket is a growing beauty and hair extension brand based in Saudi Arabia, offering a wide range of products including synthetic ponytail extensions, Brazilian and Russian natural hair clips, and accessories for hair styling. With quick delivery across Riyadh and premium-quality offerings, Leoth partnered with ads360.co to build a stronger digital footprint and drive more online sales through social media, specifically Meta (Facebook & Instagram) and Snapchat Ads.

Pain Point

Leoth was looking to increase online sales and brand visibility in a highly competitive beauty market. Despite offering in-demand products, their reach on social media was limited, and their ad creatives lacked consistency and conversion power. The brand needed a full-funnel strategy that could attract, engage, and convert a female-heavy audience across Saudi Arabia, especially in Riyadh.

Objective

The primary goal for Leoth was to boost conversions through Meta and Snapchat campaigns, while also improving brand recall and engagement. They aimed to tap into the fast-moving beauty space and stand out by showcasing their unique product range with relatable, trust-building content.

Challenges

Leoth faced unique challenges in building trust in a niche where visual quality, authenticity, and delivery speed matter most. Competitors were already running aggressive campaigns, and audiences were experiencing ad fatigue. Additionally, showcasing subtle differences between product types (synthetic vs. Russian natural hair, for example) required detailed yet simple storytelling.

Ad Creative and Success

ads360.co created high-impact ad creatives using native-style visuals, featuring models wearing Leoth products with local relevance and appeal. Videos and image carousels focused on texture, transformation, and natural beauty, key selling points in the hair extension market. These creatives performed exceptionally well on both Meta and Snapchat, backed by clear call-to-actions and consistent brand visuals.

Our Social Media Marketing Strategy

Detailed Audience Analysis:

ads360.co conducted detailed research to map Leoth’s ideal buyers. The audience included females aged 18–35, primarily located in urban centers like Riyadh, with a strong interest in beauty, hair care, and influencer content. These women were highly active on Instagram and Snapchat, driven by trends, peer recommendations, and quick purchasing decisions.

Customized Ad Campaigns:

To resonate with Leoth’s style-conscious audience, ads360.co crafted platform-native campaigns designed to inspire action and build trust. The creative direction focused on real transformations, product textures, and everyday wearability. Campaign messaging was kept simple, visual, and relatable—highlighting the unique value of Leoth’s natural and synthetic hair products. Each ad set was aligned with specific buying stages, from awareness to purchase.

A/B Testing and Optimization:

Regular testing of creatives, formats, and hooks helped identify top-performers. We optimized campaigns weekly to maintain low CPCs and high ROAS.Regular testing of creatives, formats, and hooks helped identify top-performers. We optimized campaigns weekly to maintain low CPCs and high ROAS.

Multi-Platform Funnel:

ads360.co conducted detailed research to map Leoth’s ideal buyers. The audience included females aged 18–35, primarily located in urban centers like Riyadh, with a strong interest in beauty, hair care, and influencer content. These women were highly active on Instagram and Snapchat, driven by trends, peer recommendations, and quick purchasing decisions.

Regional Language Customization:

Arabic captions and localized messaging played a key role in enhancing engagement and trust.

Implementation Process

Meta Ads (Instagram + Facebook):

We launched a series of dynamic campaigns using short-form videos, transformation reels, and carousels. These campaigns highlighted before/after looks, real customer feedback, and clear pricing info. Retargeting was used to bring back cart abandoners and profile visitors.

Snapchat Ads:

Leoth’s presence on Snapchat was scaled through Snap Ads and Story Ads. With fast-paced beauty visuals, we captured attention and drove traffic straight to product pages. UGC-style and model-based creatives were used to increase relatability and trust.

Conclusion:

Leoth’s presence on Snapchat was scaled through Snap Ads and Story Ads. With fast-paced beauty visuals, we captured attention and drove traffic straight to product pages. UGC-style and model-based creatives were used to increase relatability and trust.

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